![]() “We feel the investment in Frankie far outweighs the lost time of miscommunication with a client,” says Tysowsky.Īmong the studio’s favorite features in Frankie are the real-time markup tool and the ability to export notes into a PDF file. But particularly with a project like this, which is focused on the welfare of children and a very sensitive, emotional subject, it’s crucial that everyone is on point when it comes to honing the message and the work. But with the markup tools Frankie provides, everyone can see what we’re talking about.”Īs with any advertisement, there’s a level of care involved, and a need for client approval and guidance. “With five people in five different locations, communication about something visual can be a bit of a challenge. “Once we had everyone on a conference line and connected to Frankie, they were all looking at the same thing,” Tysowsky explains. It makes everyone feel like part of the active process. With Frankie, remote parties can be easily invited into the review session, and everyone can quickly share their comments and notes. Tysowsky calls Frankie “the perfect blend of cineSync’s power with web-based ease of use,” and says it allowed his team to overcome the distance between themselves and the client companies. However, this time the clients needed something that was slightly more accessible. Hinge had previously used cineSync, and “enjoyed the power and flexibility”. With approvals needed from both creative and non-creative individuals at the client companies – all of whom were in various locations across the United States – Hinge Digital needed a solution that would allow for an effective review process. ![]() The fun part was animating and bringing the characters to life.” ![]() “Once the concept designs were approved, we built the 3D assets to match the look and feel of the artwork. “We wanted to create a spot with a uniquely engaging look that combined toon-shaded CG characters and watercolor backgrounds,” he explains. He had a team of eight focused on the PSA, which was in production for about six weeks. “It was important to use emotional storytelling and illustrative design to tell this story, along with the software magic of Maya and NUKE to create the dynamic visual narrative,” says director Alex Tysowsky, whose nearly 20-year career includes animation for blockbuster films such as The Matrix and Spider-Man 2. It was produced to mark the 10th anniversary of AdoptUSKids, an important initiative that helps place foster children into adoptive homes in the United States. It’s a moving message: a half-minute cartoon tearjerker, really, and one that showcases Hinge Digital’s talents in creating an effective campaign from scratch. But when she’s given a permanent home she finds a new use for that suitcase, and appreciates her adoptive parents even if they make silly mistakes here or there. In the clip we see a young girl who has been bounced between foster homes growing accustomed to living out of a suitcase. ![]() Suitcase shares a succinct yet powerful and meaningful story about the love and stability provided by an adoptive family. ![]() Frankie proved to be that essential tool, as its web-based video review functionality allowed remote parties to view the work in real-time and collaborate with ease. Hinge conceptualized, wrote, designed, and animated the clip, but with so many partners’ hands in the mix across the country, the studio needed something to keep everyone on the same page as the project sprang to life. It’s a powerful reminder that while parents may not be perfect in all moments, they can provide the perfect, loving home for a child in need. However, the studio took on a very different kind of project with Suitcase, a 30-second public service announcement created for AdoptUSKids, Ad Council and the U.S. In just a few short years, the team has worked on commercials, ad campaigns and other prominent content for massive brands such as Microsoft, Adidas, Electronic Arts and Dunkin Donuts, to name just a few. Hinge Digital has amassed an impressive roster of clients since opening up shop in Portland, Oregon in 2009. Frankie helps Hinge Digital deliver a powerful message ![]()
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